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Mission Procrastination

Energy Drinks Packaging

Mission Procrastination

Mission Procrastination was created for my course on packaging. This task required us to produce a label for an energy drink brand while leaving the decision of the demographic to us. The first inspiration behind my created brand, was the 404 error page that can found with an no Wi-Fi error. From there, I reflect on like that 404 error page, creatives or general people with deadlines find themselves with procrastination.
Most of the design elements from there, were then inspired by pixelated icons and retro video games.

What if you treat that dreaded feeling into a game?
Who wins when you race against time?

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